VitaminWater Ad Campaign Raises the Bar for Cool Advertising
You may have thought VitaminWater, an energy drink formerly owned by entrepreneur Darius Bikoff, only supplied energy to humans who drink it. If you thought that, however, you would be wrong. In a clever and useful ad campaign found at bus shelters in several cities nationwide commuters can connect their mobile devices a VitaminWater advertisement and juice up while they wait for the bus. The VitaminWater ad campaign, known as “You’re Up” was launched in…