SmileDirectClub, which makes clear plastic dental aligners, is now offering oral care products directly to consumers. The line, including electric toothbrushes, tooth whitening agents, toothpaste, flossers, and ultrasonic UV machines for sanitizing dental gear, will be available at Walmart locations nationwide.
SmileDirectClub originally popularized its products among dentists and orthodontists, who offered clear aligners as an alternative to traditional braces. The company expanded its line of products and services to enlarge its clientele and grow brand awareness. They have 15 smile shops in New York alone. For Walmart, the inclusion of SmileDirect products is designed to attract a younger demographic.