Startup Predicts Streaming Success
The entertainment industry relies on ratings, primarily from mega-firm Nielsen, to measure the value of television shows. With the emerging popularity of streaming and subscription services, producers and platforms are searching for new technology to gauge success. Parrot Analytics, an international start-up with headquarters in New York, tracks viewer enthusiasm. Using a metric that measures the value and meaning of a show to a streamer, Parrot not only counts viewers but calculates their interest and…