A Business Model that Works (and Thrives) During a Pandemic

As Americans are under strict orders to stay home to curb the spread of the Coronavirus, businesses offering virtual experiences, online resources, or delivery services are able to do exceptionally well.

Meal delivery services, like Blue Apron and Hello Fresh are seeing significant growth in customers. With cooking being a favorite pastime (and necessity), it is no wonder that consumers are looking for ways to prepare healthful and hearty meals with none of the shopping, hassle, or concern.

fresh ingredients are part of thriving meal delivery businesses

These platforms let users choose recipes and serving sizes and deliver all the ingredients to any address. Detailed instructions and all food materials are included.

Blue Apron, which went public in 2017, but had to lower its stock price by a third, is now a market wonderchild. Stocks are soaring even as other businesses plummet.

There is another silver lining for the restaurant industry: Blue Apron is looking to hire temporary and permanent employees to work in fulfillment centers in New Jersey and California.